On a recent visit to the UK, I met a number of media companies and local journalists including a few members of the editorial team at the BBC. It was clear only minutes into the conversation that the issues facing the broadcasting industry there were significantly different from those the SABC are currently grappling with in South Africa. They were more future-focused and ranged from harnessing the opportunities brought about by technology changing journalism and interactivity, to how to manage a changing public demand for content.
In South Africa, the SABC’s key challenges appear to be almost exclusively internal. Between political bickering about news coverage, the evident SABC leadership crisis, exposed fraud and abundant corruption, there is little time to consider customer service and needs, let alone any thought leadership on the future of broadcasting. Of course, this is not to say that the BBC does not have its own internal leadership issues – it certainly does. However, the scale is different by an order of magnitude.
The broadcasting industry focus and public media attention in the UK lies more on equity, technological progress and quality of service. A quick glance at the BBC editor blogs will easily validate that. There is a substantial platform for interaction with the end customer – not only through the likes of World Have Your Say and the multitude of reporter blogs, but more directly so on BBC editorial content and general programming.In South Africa, you’d be hard pressed to find a place to voice similar opinions on the SABC, other than next to your water cooler at your own office. The fact that senior BBC editorial staff usually reply to many of the comments, concerns and feedback adds to the sense of customer focus that is so lacking at the SABC.
The recently published findings of forensic reports on the SABC shed more light on its lack of customer focus. It appears that the SABC leadership team are more concerned with self-enrichment and political positioning than with the job of broadcasting.
Consider the following findings in the SABC audit:
- “Irregular contracts” to the value of close to R200 Million (over US$23.5 Million) that were deemed by the SABC’s own internal audit team to have delivered “no significant value”
- Evidence of tender awards where there were clear conflicts of interest with the negotiating parties
- “Irregular expenditure” around sponsorship for events (a la ICT Indaba)
- Providing a politically connected family with free exposure worth millions for their newspaper, the New Age
- Hiring Hlaudi Motsoeneng as Chief Operating Officer after ignoring its own governance structures. This, incidently, is a person who had lied about twice failing high school matric.
- Appalling recruitment and due diligence practices including hiring the likes of Justice Ndaba who had forged 3 qualifications including an MBA to secure his position. To aggravate the situation he was allowed to continue working even after this was discovered!
- Last month, the SABC suspended its Chief Financial Officer, Gugu Duda for “procurement irregularities”.
When it comes to reporting, the question of the impartiality of the public broadcaster is always on the table. In this respect, the SABC is no different from the BBC. Locally however, the bias appears more explicitly. For example, the SABC was asked to avoid media coverage for local firebrand Julius Malema since he has become a thorn in the ruling ANC government’s side. Complying to this kind of direct request is unlikely to go down well in the UK. In South Africa however, it seems par for the course.
It is unfortunate that there is a complete lack of accountability at SABC. How can it then expect tax payers to cough up an additional R6 Billion (over US$700 Million) to fund a digital strategy when its house is in disarray and there is ample evidence of what can only be described as looting? When failing to meet 68% of a total of 89 goals set for the broadcaster constitutes an “overwhelming success”, what chance is there the SABC will come even close to anything like the BBC?
You are not alone if you think that betting on the SABC pulling itself out of its current mess is like putting your faith in online gambling in South Africa or on the likes of this excellent website in the UK. Sadly, you probably stand better odds of success if you buy lottery tickets online and keep your fingers crossed. One can only hope that the South African public raise enough of an raucous about the SABC so that the government is forced to take stock and more importantly, action, to rectify the situation.
Stay tuned for our forthcoming editorials on interactive TV, social issues around human trafficking, online gambling legislation in South Africa and more.