Post-Traumatic Reporting Disorder

Post-traumatic reporting image

Source AP: Photo by Julio Cortez

Since the advent of reality TV it appears that an increasing degree of shocking content is required to entertain media consumers. Sadly, it appears that this form of morbid shock therapy has spread to the realm of traditional news reporting. Prior to this month, an example that immediately came to mind is the televised assassination of Osama bin Laden in 2011. This month, the tragic shooting in the Newtown CT elementary school raises even deeper concerns around journalistic ethics.

With 28 people shot and killed, the story was sure to make headline news. The fact that 20 of those killed were children made the whole incident even more tragic. What was interesting to observe however was the eagerness of many broadcasters to expose those affected, including other children involved in the incident, to the public eye. In the hazy chaos that followed the event, the only thing that appeared clear was the selfish motivation of many media companies.

The expression misery loves company is certainly one that has been taken to heart by most broadcasters. This is evidenced by the strong urge to capture and communicate as much of the trauma as possible, as soon as possible, and without any real regard for the victims and others directly affected by the tragedy. For these broadcasters, it’s eyeballs over all.

There is clearly a line that can be drawn around what constitutes ethical reporting and what does not. But how does one draw such a subjective line and what can be realistically done to punish those that cross that line? The answers are unfortunately easy ones: it’s a difficult line to draw; and not very much can be done. These answers are interestingly enough driven more by public reaction to the content and this reaction barely reaches the stage of analysis around a journalist’s or broadcaster’s behaviour.

The challenge is that such shocking content actually sells. It appears to be what the rather sick public wants to consume. The gorier the better. Since public reaction is ultimately the regulatory mechanism for acceptable journalistic behaviour (e.g. if consumers don’t like something, the can complain passionately about it to the relevant state authority and force some kind of recourse, if they don’t the chances of anything happening is slim).

Following this shooting incident, there were a number of instances of these reporting vultures interviewing young children. These children, not even teenagers yet, hardly have the coping mechanisms in place to deal with this kind of trauma. Forcing an account of what happened for that precious headline quote of “we’re just glad to be alive” is what it’s about for broadcasters and publishers. The impact of soliciting the recollection of a traumatic event for a child does not really appear relevant to their eyeballs equation.

From an ethics point of view, the impact of an action needs to be considered in terms of both form and substance. That is, in this case, the process and timing of the getting the information, and the impact of the actual information itself. The argument against such practices puts the interests of those affected first and foremost, before the needs of the content consumer. The question in that case should obviously be what is best for the children> One does not need to be a child psychologist to figure out that receiving comfort, reassurance and attention from people they are close to after such an event is more helpful than stranger with a big video camera trying to suck out the next headline in between tears.

The challenge as suggested earlier lies primarily with the consumers of such content. If that is what they want and enjoy, they will not complain about it (at least not in any way that would really make a difference). News companies in turn are more than happy to oblige and give them more of the same.

So what is a healthier alternative when reporting in such circumstances? Broadcasters could opt for interviewing local politicians, community leaders, clergy, etc. For a first hand account, those adult teachers that volunteer for interviews may have been a better source. Responsible journalism would also emphasise and promote constructive ways forward for the community in question – details on support organisations and interviews with relevant medical staff that deal with such trauma would fall in this category of coverage. Such journalism is less opportunistic and at the very least does not play lottery with the future mental health of young children.

If you viewed some of the post-shooting coverage and were unhappy with the way the reporters conducted themselves, particularly with respect to interviewing children, then take action and file a complaint with your local (country) broadcasting authority. Otherwise you, the viewer will remain as much to blame for bad journalist behaviour.

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As an eventful 2012 draws to a close, NewsView wishes readers all the best over the festive season. Have a great start to 2013 and be sure to join us as we investigate the legality of online casinos in South Africa and the related social issues associated with the online gambling industry. If you’re based abroad and those are not issues you care about, why not try your end-of-year luck and gamble online here in Australia or on this Indian website if you prefer.

In terms of more internationally relevant analysis, NewsView also has the latest articles in our series of technology changing journalism coming up in January – stay tuned on more informed opinion on citizen journalism and the role of social media in broadcasting.

Comparing SABC to the BBC

On a recent visit to the UK, I met a number of media companies and local journalists including a few members of the editorial team at the BBC. It was clear only minutes into the conversation that the issues facing the broadcasting industry there were significantly different from those the SABC are currently grappling with in South Africa. They were more future-focused and ranged from harnessing the opportunities brought about by technology changing journalism and interactivity, to how to manage a changing public demand for content.

In South Africa, the SABC’s key challenges appear to be almost exclusively internal. Between political bickering about news coverage, the evident SABC leadership crisis, exposed fraud and abundant corruption, there is little time to consider customer service and needs, let alone any thought leadership on the future of broadcasting. Of course, this is not to say that the BBC does not have its own internal leadership issues – it certainly does. However, the scale is different by an order of magnitude.

The broadcasting industry focus and public media attention in the UK lies more on equity, technological progress and quality of service. A quick glance at the BBC editor blogs will easily validate that. There is a substantial platform for interaction with the end customer – not only through the likes of World Have Your Say and the multitude of reporter blogs, but more directly so on BBC editorial content and general programming.

SABC photo

SABC head office – Johannesburg. Photo by Mike Powell.

In South Africa, you’d be hard pressed to find a place to voice similar opinions on the SABC, other than next to your water cooler at your own office. The fact that senior BBC editorial staff usually reply to many of the comments, concerns and feedback adds to the sense of customer focus that is so lacking at the SABC.

The recently published findings of forensic reports on the SABC shed more light on its lack of customer focus. It appears that the SABC leadership team are more concerned with self-enrichment and political positioning than with the job of broadcasting.

Consider the following findings in the SABC audit:

  1. “Irregular contracts” to the value of close to R200 Million (over US$23.5 Million) that were deemed by the SABC’s own internal audit team to have delivered “no significant value”
  2. Evidence of tender awards where there were clear conflicts of interest with the negotiating parties
  3. “Irregular expenditure” around sponsorship for events (a la ICT Indaba)
  4. Providing a politically connected family with free exposure worth millions for their newspaper, the New Age
  5. Hiring Hlaudi Motsoeneng as Chief Operating Officer after ignoring its own governance structures. This, incidently, is a person who had lied about twice failing high school matric.
  6. Appalling recruitment and due diligence practices including hiring the likes of Justice Ndaba who had forged 3 qualifications including an MBA to secure his position. To aggravate the situation he was allowed to continue working even after this was discovered!
  7. Last month, the SABC suspended its Chief Financial Officer, Gugu Duda for “procurement irregularities”.

When it comes to reporting, the question of the impartiality of the public broadcaster is always on the table. In this respect, the SABC is no different from the BBC. Locally however, the bias appears more explicitly. For example, the SABC was asked to avoid media coverage for local firebrand Julius Malema since he has become a thorn in the ruling ANC government’s side. Complying to this kind of direct request is unlikely to go down well in the UK. In South Africa however, it seems par for the course.

It is unfortunate that there is a complete lack of accountability at SABC. How can it then expect tax payers to cough up an additional R6 Billion (over US$700 Million) to fund a digital strategy when its house is in disarray and there is ample evidence of what can only be described as looting? When failing to meet 68% of a total of 89 goals set for the broadcaster constitutes an “overwhelming success”, what chance is there the SABC will come even close to anything like the BBC?

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You are not alone if you think that betting on the SABC pulling itself out of its current mess is like putting your faith in online gambling in South Africa or on the likes of this excellent website in the UK. Sadly, you probably stand better odds of success if you buy lottery tickets online and keep your fingers crossed. One can only hope that the South African public raise enough of an raucous about the SABC so that the government is forced to take stock and more importantly, action, to rectify the situation.

Stay tuned for our forthcoming editorials on interactive TV, social issues around human trafficking, online gambling legislation in South Africa and more.

NewsView Launch

NewView Logo NewsView officially launches on 1 August 2012. Please be patient as we upload and aggregate our content from our old site which will be shortly be decommissioned. Stay tuned for the latest news on the London Olympics, education in South Africa, the US national elections, developments in the African Union and more.